it's the most wonderful time of the year - #73SPRINGSHOP is back

November 12, 2015 2 Comments

Who: Inslee By Design, Society Social, Persifor, Ashley Brooke Designs, Loren Hope*
What: Are hosting the most glorious Pop Up Shopping Event of 2015**
When: December 3 - 20th***
Where: In my studio: 73 Spring Street****

 

*WHO

 

Inslee By Design: You made it this far, you know who I am. 

Society Social: My studio mate, Roxy is the founder of Society Social - a whimsical line of home goods and furniture. Roxy enjoys drinking wine with me while we complain about how hard our lives are. She's just one of those people who is always there for you (or in this case, for me). So if you have some emotional baggage you've been carrying around, I invite you to stop by #73SPRINGSHOP and take a load off while road testing one of her beautiful pieces of furniture and tell Roxy all about that job you're thinking of going out for, or that date that didn't go as planned, or those five pounds you just cannot lose. 

Persifor: Alex, designer behind the perky and fresh clothing & accessories line, Persifor, will be joining us for the Pop Up shop again this year. Alex enjoys running the world with one hand tied behind her back. If there's anything I learned from #73SPRINGSHOP last year, it's that Alex is one cool, calm, collected cucumber that you totally want to emulate and grow up to become. But you can't, because you're a mess. It's ok, I'm a mess too. We can just lurk near Alex and try to absorb some of her powers together while telling Roxy all our problems. 

Loren Hope: Omg yes, that Loren! Yes, her stuff is EVERYWHERE. AND IT IS SO CUTE. Loren is taking the world by storm, one piece of hand-crafted-in-Rhode-Island beautiful jewelry at a time. Loren is also a second time vendor at #73SPRINGSHOP and if you weren't her biggest shopper last year, I think i might have been. You know the classic story: Girl gets job at retail shop, girl gets pay check, girl spends pay check in same retail shop...? Yes. That was me and Loren's inventory last year. 

Ashley Brooke Designs: Now THIS is a wild card. I have to admit, I don't know ABD and her sassy hand lettered accessories all that well yet. She's a first time vendor, new to the shop this year! Hurray for a newbie! My initial read is this: Ashely is essentially Buddy the Elf dressed in heels and a cardigan. Or in other words, we're going to get along very well. I anticipate we'll fall in love and maybe choreograph several synchronized dances together about the meaning of Christmas. 

**WHAT

If you missed it last year, let me fill you in: #73SPRINGSHOP is a hashtag, but it is also so much more. It is a call-to-action to be said loud, and fast, and all as one word: SEVENTYTHREESPRINGSHOP!!! and to be emphasized by doing jazz hands while you say it. Try it and see if you don't feel suddenly energized by the need to buy adorable gifts. 

#73SPRINGSHOP is a curated shopping experience featuring a selection of each of our products in a boutique-like atmosphere. We've worked together to design a beautiful space that amplifies each of our unique businesses and makes you feel warm and fuzzy when you step through the door. 

There will be Christmas music. There will be puppies. There may also be face painting (TBD... have not asked the others about this yet, but who doesn't want to have their face painted like a sexy reindeer?)

***WHEN

Last year, #73SPRINGSHOP was a raging success. We opened the doors of our merry little studio for a week to the general public and met so many wonderful new friends and clients and sold lots and lots of beautiful gifts. 

So this year, we decided to take it a step further and invite you in not just for one week but for the whole darn MONTH. Why not? The longer the merrier! 

Yes, that is right. Starting December 3rd, we'll be open daily during the week from 4-8pm and on Saturdays from 12-6pm and on Sundays from 1-5pm. We'll ring the closing bell on December 20th. And really, if you haven't finished shopping by then, then shame on you GRINCH.

****WHERE

Now this is the tricky part...

The studio is in an office building, it's not exactly a traditional retail storefront experience. So put on your adventure pants, and get ready to do some hunting to find us up on the fourth floor of 73 Spring Street. It will be worth it.

If you arrive in the evening or on the weekend, you'll need to buzz #16 to be granted access to the magical party that is raging upstairs in our lair.

Once you're in the door, you'll be faced with a big decision: to opt for the ease and speed of the elevator to floor 4 or taking the stairs, because we know that Fitbit is always watching. Always judging. 

Once you make it to floor 4, just follow the sounds of the cacophony of joy that will undoubtedly be spilling forth from Room 401, potentially getting us in trouble with our neighbors. And the rest will be pretty self explanatory... HAVE FUN! 

We cannot wait to see you! 

xoxox

Posted in 73springshop, christmas, holiday, nyc, pop up, shopping


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2 Responses
Jane
Jane

November 25, 2015

I love your blog – thanks for the spice of humor :)

I live in Portland OR and don’t have plans to travel to NY in December (brrrrr!)! I want to know more about your sprint Animal print aka your Instagram post of the neutral tone gazelle with lush lashes!

Thx!

Anna Fiorenza
Anna Fiorenza

November 12, 2015

Love reading your blog posts! Very entertaining! I attended last year’s pop-up shop and looking forward to attending this year’s, too.

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